A collection created to celebrate HBCU legacy and Nike's YardRunners program. Our design theory and principles shine through with Nike's pristine quality.
GRAPHIC DESIGN
MERCHANDISE DESIGN
TECH PACK DESIGN
Krown Media designed the 2022 Nike YardRunners collection with thoughtful design and clean execution. We designed custom patches for the jackets and original designs for the t-shirts. These products were part of a limited edition seeding campaign and are exclusive pieces on the market.
With our designs we wanted to create merchandise that can be worn comfortably in everyday life. We executed this by using sleek typography, iconography and clean layouts. The back of the Varsity jacket includes HBCUs from all over the country promoting HBCU pride and providing representation in the Nike ethos.
Krown Media designs merchandise that people actually want to wear. Our goal is to elevate clothing and accessories through careful attention to detail and using references from the past to design something new for the future.
– Dorian Kirkwood
Merchandise Designer
Perfecting designs until our clients are satisfied.
In order to achieve the merchandise you dream of we go through rounds of designs and changes. The team at Krown Media prides ourselves on achieving the best designs possible - no matter how many revisions. Unlike other design agencies we are not limiting our clients to only a few rounds of edits but thoroughly designing until reaching exactly what our clients are looking for. Scroll below to see some of our revision or design process.
Creating designs people love
We create designs that people take pride in wearing. Whether at Culture Con or on the Instagram timeline the YardRunners collection designed by Krown Media was seen everywhere. Great design is able to be used by an array of wearers in different ways which is exactly what our consumers did. Influencers all over the world customized and sported the collection. The varsity jacket was even seen on NBA basketball players and stylists.
Intersecting strategy with design
When we design merchandise we infuse strategy that connects culture with design. We are designing collections that help your brand make an impact and last impression when someone see it. With the Nike project we took creative approaches to the YardRunner theme to create an eye catching design theory that translates across many canvases.
